题目内容

Early adopters are opinion leaders in their communities. They adopt new ideas early but carefully.

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The adoption process for new products refers to the mental process through which an individual passes from first learning about an innovation to final adoption.

Abel is considering whether or not to get an e-reader. He has read online reviews of three different kinds of readers and has talked with two friends who own e-readers. Abel is at the awareness stage of the new product adoption process.

People differ greatly in their readiness to try new products. In each product area, there are "consumption pioneers," also referred to as lagging adopters.

Postpurchase behavior is the stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.