题目内容

The adoption process for new products refers to the mental process through which an individual passes from first learning about an innovation to final adoption.

查看答案

搜索结果不匹配？点我反馈

更多问题

Abel is considering whether or not to get an e-reader. He has read online reviews of three different kinds of readers and has talked with two friends who own e-readers. Abel is at the awareness stage of the new product adoption process.

People differ greatly in their readiness to try new products. In each product area, there are "consumption pioneers," also referred to as lagging adopters.

Postpurchase behavior is the stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.

Commercial sources of information typically legitimize and evaluate products for buyers.