题目内容
Postpurchase behavior is the stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.
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Commercial sources of information typically legitimize and evaluate products for buyers.
Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.Answer: FALSE
Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands. Jim is displaying complex buying behavior.Answer: FALSE
Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.Answer: TRUE
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