题目内容

People differ greatly in their readiness to try new products. In each product area, there are "consumption pioneers," also referred to as lagging adopters.

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Postpurchase behavior is the stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.

Commercial sources of information typically legitimize and evaluate products for buyers.

Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.Answer: FALSE

Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands. Jim is displaying complex buying behavior.Answer: FALSE