题目内容

Commercial sources of information typically legitimize and evaluate products for buyers.

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Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.Answer: FALSE

Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands. Jim is displaying complex buying behavior.Answer: FALSE

Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.Answer: TRUE

1. Individuals and households that buy or acquire goods and services for personal consumption make up the ________.A. consumer marketB. market offeringC. market mixD. subcultureE) social class

A. consumer market
B. market offering
C. market mix
D. subculture