题目内容

_____ are a society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours.

A. Cultures
B. Values, beliefs and attitudes
C. Social classes
D. Personal factors

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Cultural factors exert deep and ______ influence on consumer behaviours.

A. little
B. profound
C. moderate
D. proper

Which of the following is a personal factor that influences a consumer's buying behaviour?

A. Life-cycle stage
B. Motivation
C. Status
D. Family

______ means how consumer process information to choose among alternative brands.

A. Need recognition
B. Information search
C. Alternative evaluation
D. Purchase decision

Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.

A. result
B. process
C. stage
D. point

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