Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.
A. result
B. process
C. stage
D. point
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The goal of marketing is to create value for customers in order to ____ value (in monetary terms) from customers in return.
A. keep
B. capture
C. take
D. move
Answer the following questions (简答题)What are the differences among needs, wants and demands?
Define the following terms in your own words. (名词解释)licensing
Define the following terms in your own words. (名词解释)oligopoly