Cultural factors exert deep and ______ influence on consumer behaviours.
A. little
B. profound
C. moderate
D. proper
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Which of the following is a personal factor that influences a consumer's buying behaviour?
A. Life-cycle stage
B. Motivation
C. Status
D. Family
______ means how consumer process information to choose among alternative brands.
A. Need recognition
B. Information search
C. Alternative evaluation
D. Purchase decision
Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.
A. result
B. process
C. stage
D. point
The goal of marketing is to create value for customers in order to ____ value (in monetary terms) from customers in return.
A. keep
B. capture
C. take
D. move