题目内容
Which of the following is a personal factor that influences a consumer's buying behaviour?
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______ means how consumer process information to choose among alternative brands.
Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.
The goal of marketing is to create value for customers in order to ____ value (in monetary terms) from customers in return.
Answer the following questions (简答题)What are the differences among needs, wants and demands?
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