题目内容

Safety needs include:

A. Physical safety
B. Financial security
C. Savings account
Disability accommodations

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_____ are a society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours.

A. Cultures
B. Values, beliefs and attitudes
C. Social classes
D. Personal factors

Cultural factors exert deep and ______ influence on consumer behaviours.

A. little
B. profound
C. moderate
D. proper

Which of the following is a personal factor that influences a consumer's buying behaviour?

A. Life-cycle stage
B. Motivation
C. Status
D. Family

______ means how consumer process information to choose among alternative brands.

A. Need recognition
B. Information search
C. Alternative evaluation
D. Purchase decision