题目内容

Horizontal conflicts are conflicts between different levels of the same channel.

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In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

The number of products supplied indicates the length of a channel.

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.