题目内容

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

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The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.

Producers use intermediaries because they create greater efficiency in making goods available to target markets.

A company's channel decisions directly affect the prices of its products.

Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.