题目内容

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

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The number of products supplied indicates the length of a channel.

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.

Producers use intermediaries because they create greater efficiency in making goods available to target markets.