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The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.

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Producers use intermediaries because they create greater efficiency in making goods available to target markets.

A company's channel decisions directly affect the prices of its products.

Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.

Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.

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