题目内容

In this new century, the marketing landscape is already changed, and all traditional marketing approaches are not applicable any more.

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Many characteristics may influence buyer's perceptions and responses. The major categories of characteristics include: ______.

A. cultural characteristics
B. social characteristics
C. personal characteristics
D. psychological characteristics

By methodological approach, marketing research can be categorized as: ______.

A. quantitative marketing research
B. qualitative marketing research
C. consumer marketing research
D. B2B marketing research

Safety needs include:

A. Physical safety
B. Financial security
C. Savings account
Disability accommodations

_____ are a society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours.

A. Cultures
B. Values, beliefs and attitudes
C. Social classes
D. Personal factors

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