Many characteristics may influence buyer's perceptions and responses. The major categories of characteristics include: ______.
A. cultural characteristics
B. social characteristics
C. personal characteristics
D. psychological characteristics
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By methodological approach, marketing research can be categorized as: ______.
A. quantitative marketing research
B. qualitative marketing research
C. consumer marketing research
D. B2B marketing research
Safety needs include:
A. Physical safety
B. Financial security
C. Savings account
Disability accommodations
_____ are a society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviours.
A. Cultures
B. Values, beliefs and attitudes
C. Social classes
D. Personal factors
Cultural factors exert deep and ______ influence on consumer behaviours.
A. little
B. profound
C. moderate
D. proper