题目内容

Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.

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Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands. Jim is displaying complex buying behavior.

Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.

Two of the characteristics that are especially important in influencing an innovation's rate of adoption are relative advantage and compatibility.

Ed purchased electronic devices such as a smartphone, and tablet after many people he knew already owned the devices. Ed belongs to the adopter group called lagging adopters.