题目内容

A company's channel decisions directly affect the prices of its products.

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Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.

Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.

Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands. Jim is displaying complex buying behavior.

Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.