The rising use of social networking sites could be attributed to___（）
A. sociocultural forces
B. technological forces
C. legal forces
D. economic forces
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Which of the following statements are correct（）
A. Ethics are a set of moral principles that guide attitudes and behaviour
B. Ethics are a set of rules
C. Ethics are subjective and imprecise
D. Ethics depend on social, cultural and individual factors
A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its___（）
A. internal environment
B. external environment
C. marketing environment
D. target market
In marketing, which of the following statements about promotion are correct（）
A. It is simply another name for advertising
B. It can be used to remind customers about a product
C. It can be used to inform or persuade customers
D. It can be used to create awareness
A brand can be ______（）
A. a collection of symbols intended to create an image in a customer's mind
B. a name, logo, slogan or design that differentiates a product
C. the bundle of attributes of a product
D. anything offered to a market
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