A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its___（）
A. internal environment
B. external environment
C. marketing environment
D. target market
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In marketing, which of the following statements about promotion are correct（）
A. It is simply another name for advertising
B. It can be used to remind customers about a product
C. It can be used to inform or persuade customers
D. It can be used to create awareness
A brand can be ______（）
A. a collection of symbols intended to create an image in a customer's mind
B. a name, logo, slogan or design that differentiates a product
C. the bundle of attributes of a product
D. anything offered to a market
Which of the following would be considered a partner in the formal definition of marketing（）
A. Retailers who sell an organisation’s products
B. An organisation’s supplier of raw materials
Customers
D. An advertising agency who writes the copy for an organisation’s television commercial
Fill in the blanks with the following expressions.We are sending you__ our catalogue and the latest price list（）
A. on the basis of
B. without any delay
C. subject to
D. prompt
E. under separate cover
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