题目内容

A brand can be ______（）

A. a collection of symbols intended to create an image in a customer's mind
B. a name, logo, slogan or design that differentiates a product
C. the bundle of attributes of a product
D. anything offered to a market

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Which of the following would be considered a partner in the formal definition of marketing（）

A. Retailers who sell an organisation’s products
B. An organisation’s supplier of raw materials
Customers
D. An advertising agency who writes the copy for an organisation’s television commercial

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Fill in the blanks with the following expressions.We are sending you__ our catalogue and the latest price list（）

A. on the basis of
B. without any delay
C. subject to
D. prompt
E. under separate cover

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Your name and address__to us by the Bank of America（）

A. have given
B. have been given
C. give
D. given

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_____ is NOT one of the great four comedies of Shakespeare（）

A Midsummer Night’s Dream
B. The Merchant of Venice
C. The Comedy of Errors
D. Twelfth Night

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A brand can be ______（）

A. a collection of symbols intended to create an image in a customer's mind B. a name, logo, slogan or design that differentiates a product C. the bundle of attributes of a product D. anything offered to a market

Which of the following would be considered a partner in the formal definition of marketing（）

Fill in the blanks with the following expressions.We are sending you__ our catalogue and the latest price list（）

Your name and address__to us by the Bank of America（）

_____ is NOT one of the great four comedies of Shakespeare（）

A. a collection of symbols intended to create an image in a customer's mind
B. a name, logo, slogan or design that differentiates a product
C. the bundle of attributes of a product
D. anything offered to a market