________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.
A. Specialty products
B. Convenience products
C. Unsought products
D. Shopping products
E. Capital items
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Huwei Mobile plans to launch a new phone with a unit cost of $270 and wants to earn a 10 percent markup on its sales. Huawei's markup price is ________.
A. $275
B. $280
C. $295
D. $300
E. $335
The production concept holds that consumers will favor products that offer the most in quality,performance,and innovative features.( )
Market segmentation involves dividing a market into smaller segments of buyers with distinct needs,characteristics ,or behaviors that might require separate marketing strategies or mixes. ( )
Market-skimming pricing is setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price;the company makes fewer but more profitable sales.( )