题目内容

Market-skimming pricing is setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price;the company makes fewer but more profitable sales.( )

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______ is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

______ data consist of information collected for the specific purpose at hand.

Using a______ marketing strategy,a firm decides to target several market segments and designs separate offers for each.

Product planners must build an ______ product around the core benefit and actual product by offering additional consumer services and benefits.

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