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The production concept holds that consumers will favor products that offer the most in quality,performance,and innovative features.( )

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Market segmentation involves dividing a market into smaller segments of buyers with distinct needs,characteristics ,or behaviors that might require separate marketing strategies or mixes. ( )

Market-skimming pricing is setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price;the company makes fewer but more profitable sales.( )

______ is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

______ data consist of information collected for the specific purpose at hand.