In an online ________, members share opinions and recommendations about products.
A. market segment
B. consumption community
C. marketing database
D. culture jam
A digital native is someone who ________.
A. grew up in a "wired" and highly networked world
B. interpretivism
C. consumerism
D. B2C e-commerce
E. fundamentalism
F. positivist
G. Web 1.0
H. alternate reality
I. open data partnership
J. positivist
K. have a market-oriented focus
L. aim to apply knowledge to increasing profits
M. interpretivism
N. positivism
O. paradigm
P. collectivist
Q. pragmatic
R. pluralism
S. uses alternate reality games frequently
T. social media
U. C2C e-commerce
V. Web 2.0
W. focus on understanding consumption for its own sake
X. participates in database marketing
Y. consumerspace
Z. interpretivist
[. synchronous interaction
\. C2C e-commerce
]. positivism
^. modernism
_. modernism
`. interpretivist
a. B2B e-commerce
b. consumption community 14) Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should ___C_____.
c. postmodernism 18) The belief that meaning is not fixed but is instead constructed by each individual is part of the ____C____ paradigm.
d. asynchronous interaction 12) ___A_____Which of the following is NOT closely associated with what your text terms the "horizontal revolution"?
e. user-generated content 13) The revolution in cyberspace has created a situation in which consumers can sell to other consumers in communities like Etsy. This is known as ____B____.
f. postmodernism 16) Of the following, a proponent of ___D_____ would be most likely to argue that our society emphasizes science and technology too much.
g. consumerist 19) A student of postmodernism is most likely to believe that the world in which we live is a(n) ___D_____, or a mixture of images.
h. belongs to a consumption community 11) ___B_____Which of the following terms refers to the online means of communication, conveyance, and collaboration among interdependent and interconnected networks of people, communities, and organizations?
i. pastiche 20) George says that he sees everything as "black or white–no in between." George would most accurately be characterized as a(n) ___A_____.
j. be judged in terms of its ability to improve marketing practices 15) Another term for positivism is ___C_____.
k. interpretivism 17) A consumer researcher who believes in the paradigm of __C______ believes that human reason is supreme and that there is a single, objective truth that can be discovered by science.
l. consumerist
A ________ creates a state of tension that drives the consumer to attempt to reduce or eliminate it.
A. want
B. demand
C. need
D. response
People buy products for ________.
A. what they do
B. what they mean
C. the role the product plays in the consumer's life
D. all of the above
When a person buys a product for emotional reasons, we can say that the need is ________.
A. utilitarian
B. functional
C. interdependent
D. hedonic
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