A ________ creates a state of tension that drives the consumer to attempt to reduce or eliminate it.
A. want
B. demand
C. need
D. response
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People buy products for ________.
A. what they do
B. what they mean
C. the role the product plays in the consumer's life
D. all of the above
When a person buys a product for emotional reasons, we can say that the need is ________.
A. utilitarian
B. functional
C. interdependent
D. hedonic
People buy products for ________.
A) what they do
B) what they mean
C) the role the product plays in the consumer's life
D) all of the above
A ________ creates a state of tension that drives the consumer to attempt to reduce or eliminate it.
A) want
B) demand
C) need
D) response
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