People buy products for ________.
A. what they do
B. what they mean
C. the role the product plays in the consumer's life
D. all of the above
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When a person buys a product for emotional reasons, we can say that the need is ________.
A. utilitarian
B. functional
C. interdependent
D. hedonic
People buy products for ________.
A) what they do
B) what they mean
C) the role the product plays in the consumer's life
D) all of the above
A ________ creates a state of tension that drives the consumer to attempt to reduce or eliminate it.
A) want
B) demand
C) need
D) response
The mass market produces and consumes music, movies, sports, and other forms of entertainment known as ________.
A) user-generated content
B) culture
C) urban dictionary
D) popular culture