13.The so-called modern competitive thinking, especially in the focus on the narrow market strategy, its main idea is
A. Re-emphasizing that the market, especially customer demand, should be taken as the key to the competitive strategy.
B. Integrating two groups of competitive advantages of low cost and high difference based on satisfaction of customer demands.
C. Discovering, satisfying and maintaining unique target markets.
D. The key to making a correct strategy lies in the rationality or scientific nature of the thinking process and mode.
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12.According to Hull model, the location of an enterprise can be divided into ( ) through two factors: cost and difference.
A. Difference advantage zone
B. Cost advantage zone
Competition zone
Danger zone
11.Generally speaking, the risks of enterprises adopting high difference positioning strategy mainly come from
A. Price of products or services is too high.
B. Technological progress may lead to outdated facilities and equipment for low-cost positioning enterprises.
C. Ignoring customer needs
D. The "difference" created by the enterprise is not important or is no longer important.
10.Which of the following areas do enterprises need to focus on establishing one or more differential advantages？
A. Total quality management
B. Research and development of products or services
C. A management system that gives full play to the role of talents.
D. Creating new marketing concepts
9.Which of the followings are the basic features of the high-difference positioning strategy？
A. Special product performance
B. Excellent quality
C. The price is relatively low.
D. High standard service
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