12.According to Hull model, the location of an enterprise can be divided into ( ) through two factors: cost and difference.
A. Difference advantage zone
B. Cost advantage zone
Competition zone
Danger zone
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11.Generally speaking, the risks of enterprises adopting high difference positioning strategy mainly come from
A. Price of products or services is too high.
B. Technological progress may lead to outdated facilities and equipment for low-cost positioning enterprises.
C. Ignoring customer needs
D. The "difference" created by the enterprise is not important or is no longer important.
10.Which of the following areas do enterprises need to focus on establishing one or more differential advantages？
A. Total quality management
B. Research and development of products or services
C. A management system that gives full play to the role of talents.
D. Creating new marketing concepts
9.Which of the followings are the basic features of the high-difference positioning strategy？
A. Special product performance
B. Excellent quality
C. The price is relatively low.
D. High standard service
8.The biggest threat to enterprises adopting low-cost positioning strategy comes from
A. Imitation
B. Ignoring customer needs
C. Learning
D. Changing the rules of competition
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