9.Which of the followings are the basic features of the high-difference positioning strategy?
A. Special product performance
B. Excellent quality
C. The price is relatively low.
D. High standard service
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8.The biggest threat to enterprises adopting low-cost positioning strategy comes from
A. Imitation
B. Ignoring customer needs
C. Learning
D. Changing the rules of competition
7.Which of the following ways can an enterprise establish one or more cost advantages
A. Efficient, large-scale and low-cost production and logistics facilities and equipment
B. Strict control of production, operation and administrative expenses
C. Market and Consumer Research
D. Creating New Marketing Concepts
6.Which of the followings are the basic features of the low-cost positioning strategy
A. Relatively standardized products
B. Rapid innovation
C. The performance and quality of the products can be accepted by most customers.
D. The price is relatively low.
5.Regarding the content of basic competitive strategy or positioning strategy, we can statically understand "positioning" as
A. The process of establishing and exerting a competitive advantage in order to obtain and maintain a certain "position"
B. Choice of Target Market
Choice of Customer Demands
D. Combination of value creation activities or choice of business model