题目内容

In the ________ phase of the new product development process prototypes appear for the first time.

A. Idea generation
B. Concept development
C. Test marketing
D. Product development

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The differential effect that knowing the brand name has on customer response to the product and its marketing is termed:

A. Brand presence
Brand positioning
C. Brand equity
D. Brand liability

The most important source of new-product ideas are:

A. Employees
Board members
Customers
D. Stock holders

A detailed version of an idea stated in meaningful consumer terms is defined as:

A. Product idea
B. Product concept
C. Product image
D. None of the above

The dimension of atmosphere relating to volume and pitch is called:

A. Vocal
B. Volume
C. Aural
D. Visual