The differential effect that knowing the brand name has on customer response to the product and its marketing is termed:
A. Brand presence
Brand positioning
C. Brand equity
D. Brand liability
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The most important source of new-product ideas are:
A. Employees
Board members
Customers
D. Stock holders
A detailed version of an idea stated in meaningful consumer terms is defined as:
A. Product idea
B. Product concept
C. Product image
D. None of the above
The dimension of atmosphere relating to volume and pitch is called:
A. Vocal
B. Volume
C. Aural
D. Visual
The Summer Palace was initially built by Emperor Qianlong as a gift for his mother on her birthday.
A. 对
B. 错