题目内容

6.1 In the sales process of entrepreneurial products, sometimes we may face a market full of individual consumers, and sometimes we may face a more complex market of organizations. Under this background,it seems very difficult for us to judge whether consumers decide to buy our products. () is a tool used to cope with different situationsof customers' decision-making complexity?

A. analyzing product features
B. researching on customers' decisions
C. mapping the sales process
D. estimating the market capacity Explanation: In the sales process of entrepreneurial products, sometimes we may face a market full of individual consumers, and sometimes we may face a more complex market of organizations. Under this background,it seems very difficult for us to judge whether consumers decide to buy our products.Customers' decision-making provides us a tool to cope with different situationsof customers' decision-making complexity.

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5.8 True or False: When discussing the products and services a company use to create values for customers, we must solve the problem of what form of value the company is prepared to deliver to its target customers. (

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5.7 Core value mainly refers to the patented technologies of a company or a team that can provide corresponding services to customers. ( )

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5.6 Product brochuresare one of the ways to visually display a product, and it can also be replaced by other methods. In this process, which of the following impose little impact?( )

A. demonstrating corporate innovation capabilities
B. demonstrating the diversity of methods to introduce the product
C. enhancing the love of customers towards the product
D. explaining the characteristics, functions and values of the product

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5.5 Entrepreneurs will encounter many problems when developing a new market. In this process, they will face various obstacles, and which of the following are easier for them to overcome?( )

A. product quality
B. marketing channels
C. location
D. current behavior habits of customers [Analysis]:The current behavior habits of customers is the biggest obstacle that entrepreneurs encounter when developinga new market, because customers are often accustomed to the present consumption methods and have formed consumption dependence.

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