题目内容

Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.

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Two of the characteristics that are especially important in influencing an innovation's rate of adoption are relative advantage and compatibility.

Ed purchased electronic devices such as a smartphone, and tablet after many people he knew already owned the devices. Ed belongs to the adopter group called lagging adopters.

Early adopters are opinion leaders in their communities. They adopt new ideas early but carefully.

The adoption process for new products refers to the mental process through which an individual passes from first learning about an innovation to final adoption.