题目内容

The additional consumer services and benefits built around the actual product are called the:

A. Core product
B. Augmented product
C. Facilitating product
D. Supportive product

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更多问题

In the joining phase of the customer delivery system:

A. The customer arrives at the service location
B. The customer consumes the service
C. The customer refers new customers to the service
D. The customer makes the initial inquiry contact

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The added value endowed on products and services is the:

A. Brand equity
Brand mark
C. Brand name
D. Trademark

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The stage of the new product development process where the number of new product ideas is reduced is called:

A. Idea screening
Business analysis
Concept testing
D. Test marketing

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In the ________ phase of the new product development process prototypes appear for the first time.

A. Idea generation
B. Concept development
C. Test marketing
D. Product development

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The additional consumer services and benefits built around the actual product are called the:

A. Core product B. Augmented product C. Facilitating product D. Supportive product

In the joining phase of the customer delivery system:

The added value endowed on products and services is the:

The stage of the new product development process where the number of new product ideas is reduced is called:

In the ________ phase of the new product development process prototypes appear for the first time.

A. Core product
B. Augmented product
C. Facilitating product
D. Supportive product