题目内容

Which of the followings are about marketing ethics issue()

Advertising junk food on children’s television
B. A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
C. Increasing the price of a product due to increased customer demand and limited availability
D. Failing to inform consumers of known potential risks of using a product

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Which of the followings are part of an organisation’s macro-environment()

A. Competitive forces
B. Technological forces
C. Sociocultural forces
D. Political forces

The rising use of social networking sites could be attributed to___()

A. sociocultural forces
B. technological forces
C. legal forces
D. economic forces

Which of the following statements are correct()

A. Ethics are a set of moral principles that guide attitudes and behaviour
B. Ethics are a set of rules
C. Ethics are subjective and imprecise
D. Ethics depend on social, cultural and individual factors

A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its___()

A. internal environment
B. external environment
C. marketing environment
D. target market

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