LingLing loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. LingLing portrays the image of a() _______.
A. surrogate consumer
B. lagging adopter
C. opinion leader
D. brand personality
E. social networker
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Pacific Fisheries divides its customers into different regional units, such as Asia, Australia, and the Americas. This is an example of _____segmentation.
A. demographic
B. psychographic
C. geographic
D. occasion
E. benefit
________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.
A. Specialty products
B. Convenience products
C. Unsought products
D. Shopping products
E. Capital items
Huwei Mobile plans to launch a new phone with a unit cost of $270 and wants to earn a 10 percent markup on its sales. Huawei's markup price is ________.
A. $275
B. $280
C. $295
D. $300
E. $335
The production concept holds that consumers will favor products that offer the most in quality,performance,and innovative features.( )