题目内容

Which theory suggests that consumer expectations of achieving desirable outcomes motivate behavior? ________

A. drive theory
B. role theory
C. expectancy theory
D. equity theory

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________ focuses on biological needs that produce unpleasant states of arousal.

A. Drive theory
B. Gratification theory
Consumerism
D. Role theory

________Which of the following is an example of C2C e-commerce?

A. RFID tags
B. virtual brand communities
C. database marketing
D. green marketing

________Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?

A. Web 2.0
B2C e-commerce
C. economics of information
D. compulsive consumption

In an online ________, members share opinions and recommendations about products.

A. market segment
B. consumption community
C. marketing database
D. culture jam