________ focuses on biological needs that produce unpleasant states of arousal.
A. Drive theory
B. Gratification theory
Consumerism
D. Role theory
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________Which of the following is an example of C2C e-commerce?
A. RFID tags
B. virtual brand communities
C. database marketing
D. green marketing
________Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?
A. Web 2.0
B2C e-commerce
C. economics of information
D. compulsive consumption
In an online ________, members share opinions and recommendations about products.
A. market segment
B. consumption community
C. marketing database
D. culture jam
A digital native is someone who ________.
A. grew up in a "wired" and highly networked world
B. interpretivism
C. consumerism
D. B2C e-commerce
E. fundamentalism
F. positivist
G. Web 1.0
H. alternate reality
I. open data partnership
J. positivist
K. have a market-oriented focus
L. aim to apply knowledge to increasing profits
M. interpretivism
N. positivism
O. paradigm
P. collectivist
Q. pragmatic
R. pluralism
S. uses alternate reality games frequently
T. social media
U. C2C e-commerce
V. Web 2.0
W. focus on understanding consumption for its own sake
X. participates in database marketing
Y. consumerspace
Z. interpretivist
[. synchronous interaction
\. C2C e-commerce
]. positivism
^. modernism
_. modernism
`. interpretivist
a. B2B e-commerce
b. consumption community 14) Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should ___C_____.
c. postmodernism 18) The belief that meaning is not fixed but is instead constructed by each individual is part of the ____C____ paradigm.
d. asynchronous interaction 12) ___A_____Which of the following is NOT closely associated with what your text terms the "horizontal revolution"?
e. user-generated content 13) The revolution in cyberspace has created a situation in which consumers can sell to other consumers in communities like Etsy. This is known as ____B____.
f. postmodernism 16) Of the following, a proponent of ___D_____ would be most likely to argue that our society emphasizes science and technology too much.
g. consumerist 19) A student of postmodernism is most likely to believe that the world in which we live is a(n) ___D_____, or a mixture of images.
h. belongs to a consumption community 11) ___B_____Which of the following terms refers to the online means of communication, conveyance, and collaboration among interdependent and interconnected networks of people, communities, and organizations?
i. pastiche 20) George says that he sees everything as "black or white–no in between." George would most accurately be characterized as a(n) ___A_____.
j. be judged in terms of its ability to improve marketing practices 15) Another term for positivism is ___C_____.
k. interpretivism 17) A consumer researcher who believes in the paradigm of __C______ believes that human reason is supreme and that there is a single, objective truth that can be discovered by science.
l. consumerist
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