A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as______.
A. media publics
B. marketing intermediaries
C. customers
D. citizen-action publics
E. internal publics
查看答案
Li Ming, a marketing manager, is about to test the hypothesis that the sale of a particular product will increase exponentially if there is a $5 drop in the selling price of the product. Li Ming is involved in ____ research.
A. exploratory
B. descriptive
C. causal
D. constructive
E. ethnographic
LingLing loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. LingLing portrays the image of a() _______.
A. surrogate consumer
B. lagging adopter
C. opinion leader
D. brand personality
E. social networker
Pacific Fisheries divides its customers into different regional units, such as Asia, Australia, and the Americas. This is an example of _____segmentation.
A. demographic
B. psychographic
C. geographic
D. occasion
E. benefit
________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.
A. Specialty products
B. Convenience products
C. Unsought products
D. Shopping products
E. Capital items