Dissonance-reducing buying behavior typically occurs when a buyer sees little difference among brands but is highly involved with the purchase.Answer: TRUE
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1. Individuals and households that buy or acquire goods and services for personal consumption make up the ________.A. consumer marketB. market offeringC. market mixD. subcultureE) social class
A. consumer market
B. market offering
C. market mix
D. subculture
There is a rule of thumb in international trade stating that any transaction having a profit margin over 10% is a good deal.
The commission payment of an FOB price should be calculated based on the FOB net price.
The nature of relationship between the seller and buyer is irrelevant to the pricing decision in international trade.