题目内容

The ________ product level answers the question of what is really being bought.

A. Core
B. Supportive
C. Facilitating
D. Augmented

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The additional consumer services and benefits built around the actual product are called the:

A. Core product
B. Augmented product
C. Facilitating product
D. Supportive product

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In the joining phase of the customer delivery system:

A. The customer arrives at the service location
B. The customer consumes the service
C. The customer refers new customers to the service
D. The customer makes the initial inquiry contact

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The added value endowed on products and services is the:

A. Brand equity
Brand mark
C. Brand name
D. Trademark

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The stage of the new product development process where the number of new product ideas is reduced is called:

A. Idea screening
Business analysis
Concept testing
D. Test marketing

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The ________ product level answers the question of what is really being bought.

A. Core B. Supportive C. Facilitating D. Augmented

The additional consumer services and benefits built around the actual product are called the:

In the joining phase of the customer delivery system:

The added value endowed on products and services is the:

The stage of the new product development process where the number of new product ideas is reduced is called:

A. Core
B. Supportive
C. Facilitating
D. Augmented