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11.The content of the basic competitive strategy or positioning strategy can dynamically understand the "positioning" as the selection strategy of the market position.

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10.For an enterprise, the formulation of business-level strategy is to choose a business strategy based on the opportunity and threat of the external environment and the advantages represented by the internal core competitiveness of the enterprise.

9.Due to the difference of enterprise nature and market size, the basic nature and characteristics of implementing low-cost positioning strategy and high-difference positioning strategy are different.

8.According to the type of competitive advantage of the enterprise, the business-level strategy is divided into low-cost positioning strategy and high difference positioning strategy.

7.Michael Porter's basic competitive strategy holds that consumer demand or purchase preference can be summarized into two types: cost and difference.