题目内容

10.For an enterprise, the formulation of business-level strategy is to choose a business strategy based on the opportunity and threat of the external environment and the advantages represented by the internal core competitiveness of the enterprise.

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9.Due to the difference of enterprise nature and market size, the basic nature and characteristics of implementing low-cost positioning strategy and high-difference positioning strategy are different.

8.According to the type of competitive advantage of the enterprise, the business-level strategy is divided into low-cost positioning strategy and high difference positioning strategy.

7.Michael Porter's basic competitive strategy holds that consumer demand or purchase preference can be summarized into two types: cost and difference.

6.Rumelt divides the business-level strategy according to the direction of growth, among which adding product series or types to the existing market belongs to the market penetration strategy.