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9.Due to the difference of enterprise nature and market size, the basic nature and characteristics of implementing low-cost positioning strategy and high-difference positioning strategy are different.

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8.According to the type of competitive advantage of the enterprise, the business-level strategy is divided into low-cost positioning strategy and high difference positioning strategy.

7.Michael Porter's basic competitive strategy holds that consumer demand or purchase preference can be summarized into two types: cost and difference.

6.Rumelt divides the business-level strategy according to the direction of growth, among which adding product series or types to the existing market belongs to the market penetration strategy.

5.The strategy formulated by enterprise strategy manager as the main body is the function-level strategy.