题目内容

14. Enterprises implementing a multinational strategy mainly adopt a decentralized management model with a regional focus, which is called the ( ) model.

A. centralized management
B. cross-border integration
C. decentralized consortium
D. network architecture

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13. The difference between licensing and franchising is ( ) in the mode of international entry of enterprises.

A. Whether the content of the authorization is an intangible asset
B. Whether the authorized method of collection is a one-time
C. Whether the authorizer is required to provide operational oversight of the grantee and to assist in the continuity of the grantee's operations
D. Whether the mandate is subject to local government control

12. The degree of centralization of headquarters is relatively greater when firms adopt a globalization strategy than when they adopt a multinational strategy ( ).

A. the same
B. high
C. low
D. Unsure

11. Compared with globalization strategy, when enterprises adopt multinational strategy, their overseas subsidiaries have relatively ( ) autonomy.

A. the same
B. high
C. low
D. Unsure

10、The criterion for different classifications of international firm-level strategies is the tendency of firms to choose between ( ) contradictions.

A. Economies of scale and scope
B. Political risk and economic risk
C. Institutional and cultural differences
D. Global integration and local response

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