Advertising’s public nature suggests that the advertised product is standard and ______ .
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Customers don’t buy products; they seek to acquire ______
Marketing is both an art and a science—there is constant tension between its formulated side and its creative side.
The heart of the internal records system is the order-to-payment cycle.
The internal records system supplies results data, but the marketing intelligence system supplies ________ data.
A. internal
B. revenue
C. thematic
D. happenings