题目内容
Customers don’t buy products; they seek to acquire ______
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Marketing is both an art and a science—there is constant tension between its formulated side and its creative side.
The heart of the internal records system is the order-to-payment cycle.
The internal records system supplies results data, but the marketing intelligence system supplies ________ data.
1. As the manager of an organization that is attempting to build a Marketing Information System (MIS), you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.
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