The internal records system supplies results data, but the marketing intelligence system supplies ________ data.
A. internal
B. revenue
C. thematic
D. happenings
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1. As the manager of an organization that is attempting to build a Marketing Information System (MIS), you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.
A. external records and documents
B. databases found on the Internet
C. consultant reports
D. internal company records
Many people regard themselves to be effective at negotiation.
Negotiators should always use premature concessions to gain the other party's trust.
Negotiators who make multiple equivalent offers enjoy more profitable negotiated outcomes.