题目内容

In the Boston Consulting Group (BCG) matrix, a business unit that exists in a low anticipated growth rate and a high market share is known as a _________.

A. cash cow
B. dog
C. question mark
D. star

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__and _ are outcomes from a study of the external environment.

A. Threats; weaknesses
B. Opportunities; threats
C. Strengths; weaknesses
D. Weights; measures

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Cost leadership as a strategy requires a firm to____________.

A. aggressively seach out efficiencies to maintain the lowest cost structure
B. be unique in its product offering
C. aim at a cost advantage in a niche market
D. aim to be similar to its competition in most operations

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What is an example of an employee recognition program?

A. handwritten notes acknowledging something positive that the employee has done
B. piece-rate pay plans
C. lump-sum bonuses
D. stock options

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A theory that suggests that employees compare their inputs and outcomes from a job to the ratio of input to outcomes of relevant others is known as ______________.

A. action motivation
B. goal setting
C. reinforcement theory
D. equity theory

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In the Boston Consulting Group (BCG) matrix, a business unit that exists in a low anticipated growth rate and a high market share is known as a _________.

A. cash cow B. dog C. question mark D. star

____________and ___________ are outcomes from a study of the external environment.

Cost leadership as a strategy requires a firm to____________.

What is an example of an employee recognition program?

A theory that suggests that employees compare their inputs and outcomes from a job to the ratio of input to outcomes of relevant others is known as ______________.

A. cash cow
B. dog
C. question mark
D. star

__and _ are outcomes from a study of the external environment.