题目内容

In the Boston Consulting Group (BCG) matrix, a business unit that exists in a low anticipated growth rate and a high market share is known as a _________.

A. cash cow
B. dog
C. question mark
D. star

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____________and ___________ are outcomes from a study of the external environment.

A. Threats; weaknesses
B. Opportunities; threats
C. Strengths; weaknesses
D. Weights; measures

Cost leadership as a strategy requires a firm to____________.

A. aggressively seach out efficiencies to maintain the lowest cost structure
B. be unique in its product offering
C. aim at a cost advantage in a niche market
D. aim to be similar to its competition in most operations

What is an example of an employee recognition program?

A. handwritten notes acknowledging something positive that the employee has done
B. piece-rate pay plans
C. lump-sum bonuses
D. stock options

A theory that suggests that employees compare their inputs and outcomes from a job to the ratio of input to outcomes of relevant others is known as ______________.

A. action motivation
B. goal setting
C. reinforcement theory
D. equity theory

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